One Page Personal Brand Website

Once you know your brand message, your personality brand style, and you have personal branding photos you can begin to put together a one page website.

A one-page website can make things a lot easier to navigate for your readers. This type of website has a distinct advantage in that it is optimized for mobile.

Mobile usage is increasing, so this is an important point to consider.

But there are few other advantages. The one-page website allows you to tell a story while controlling the order in which people see your content. In a traditional website, people can bounce around and browse.

This isn’t always good for freelancers, entrepreneurs, and people who rely heavily on their personal brand. They have a strong need to tell their story in a linear way. It’s essential for their brand.

One-page websites also allow you to focus on the image. Every time you click on a new page, the images have to load. If you want to share your story with a lot of images, then consider a one-page website. This way, the images only have to load once.

You can optimize them correctly so they load faster, and the optimizations will apply to the whole page.

Your Personal Brand’s One Page Website Should Include These  Eight Sections:

Section 1- Logo in Menu Header with No Navigation

Normally, the menu header would have several other pages to click on. With a one-page website, you just have a logo as the header.

Your logo should look good in a small format and be readable on mobile. Your graphic designer can tell you more about the specifics of this. These days, you can opt for logos that are as simple as a letter or a few words.

Section 2 - Value Statement

Your value statement is very important for your business. Make sure that you are being authentic and honest about who you are.

Encompass your values as they relate to your real-life experiences and what you really follow through on in your work. Maybe you are dedicated to human rights, or changing a workplace for your clients.

The way you work reflects your values, but your values also help define the type of projects you take on and who you work with. Think about your past work and describe yourself succinctly and with integrity.

Includes your image or stock photography. The call to action button can link to a contact form or separate landing page.

Example Value Statement

Example Value Statement

Example Value Statement

Example Value Statement

Section 3 - Brand Story or Welcome Section

Your brand story is all about how you came to develop your business! Include memorable moments and defining factors. Make sure to include things like why you started your business, what your continuing inspiration is, and how you help people today. Includes your image or stock photography. The call to action button can link to a contact form or separate landing page.

Example Brand Story/ Welcome

Example Brand Story/ Welcome

Example Brand Story/ Welcome

Section 4 - Testimonial or Quote on Color or Photo Background

Testimonials matter for your business. If you can, curate the most specific and vivid testimonials from ideal clients.

Example Testimonial/Quote

Example Testimonial/Quote 

Example Testimonial/Quote

Section 5 - Services Summary

Your services summary should be clickable. Make people want to book you by writing enticing titles for your offerings. The copy should be descriptive and actionable. Avoid vague, bland statements that don’t tell the customer exactly what they will get from you

Feature 1 - 4 services. Includes your image or stock photography. The call to action button can link to a contact form or separate landing page.

Example Services Summary

Example Services Summary

Example Services Summary

Section 6 - Professional Bio

Your professional bio should include your experience, qualifications, and defining qualities. What makes you unique? What sectors do you work in? What has your professional journey been like?

All of these things matter for your potential clients. Put your best foot forward with pride!

Provide your professional biography and headshot.

Example Bio

Example Bio

Section 7: Contact Form or Call to Action

Your contact form should be unique and follow the branding on your website. If you can make it fun or snappy, do! If not, make sure it doesn’t look like a copy of someone else’s form.

Include a strong call to action on the button. Don’t be afraid to test out the viability of different forms and calls to action with a tracking software.

Example contact form 

Example call to action. Includes your image or stock photography. The call to action button can link to a contact form or separate landing page.

 Section 8 - Links to Social Media:

Make sure that you include your social media icons in the right format. The styles should match each other and come with the right colors and edges for your website.

Some people put these at the top of their site. Some put them at the bottom. A little testing will help you figure out what works best.

Provide your social media URLs  to link to your website.

Example

Take Action!

Take a look at this course to create and build your personal brand!