Twelve spiritual and mindfulness principles that will help you manifest a personal brand, business and lifestyle of success, fulfilment and freedom.
Creating your personal brand, business and life is counterintuitive to the common ideal of the "hustle hard" mentality.
What we will talk about here is how working from a peace of mind and confidence will pull in the opportunities you desire to attract with ease and flow.
And this brings us to our first pillar of Personal Branding - Mindset.
I remember several years ago wishing and obsessing over the potential of having a freelance lifestyle where I work where I want, when I want, how I want, making as much money as I desired. This may sound like a Narcissistic desire. However, this desire was birthed out of a desperate need to care for my mother who was struggling with severe schizophrenia, blindness and out of control diabetes symptoms.
I had grand aspirations, and it was hard for me to see myself live a normal life as many other young women did where they had all the resources and support to get to their dreams: education paid in full, an abundance of time and energy to put towards building a corporate career - freedom.
At the time, my perspective was limited as I didn't have the specific tools and thinking modalities to help me see that my burden was actually a blessing. And with my mindset breakthrough and the proper habits in play, I manifested my dream lifestyle, and I'm still on the journey...
Below are 12 Principles that guided me in manifesting precisely what I wanted through spiritual & mindful practices: a personal brand, business and lifestyle that allowed me time, energy and money freedom to care for my family and live an adventurous life.
This is how it works.
First, there is an outside trigger.
Then there's a thought/emotion.
Your mind makes a decision (or chooses a belief or story).
Then you fulfill that belief through your behaviour.
What's most interesting is based on your internal filters you will get different results and or be triggered by different things.
All these filters create our perspective, and our perspective informs our state of being which drives all our behaviours. And of course, our behaviours over time produce a particular result.
For example, you may wonder why two children growing up as twins under the same parenting and lifestyle will become two very different people. Especially in the midst of trauma, one child thrives, and the other may struggle. This is because based on our filters and other genetical factors, one child will have a perspective that ultimately leads to one behaviour and result, while the other child does something entirely different.
What does this mean for you?
It means that if your perspective (the collection of filters) truly drives my behaviour and results, that means if I change my view I can have an entirely different outcome.
This is why Mindset, is the first pillar of creating the personal brand, business and life is so important.
A lot of the time we focus on manipulating the results outside of us not realizing that all we have to do is shift our filters and that will create tangible solutions.
So what is it that you want to create in your life.
What if your business would you like to see more of.
Is there a behaviour about yourself that you would like to transform?
Better communication skills, selling, etc.
You could turn to the next "how to" book for improvement, but why not get to the root of your results which is the mindset.
The first step to getting anything in life is first deciding what you want. You must choose a definite place. Most people avoid doing this out of fear that they will be "missing out" or make the "wrong decision," but these feelings are coming from a lower place; a negative self-outlook.
Trust that you know who you are and what you want. And don't worry about not liking the result when you get there. You can always change your destination and move on to something better.
It makes more sense to choose what you want, rather than have it chosen for you.
Once you have decided on your goal, you want to format it so that your unconscious (aka subconscious) mind can act and move towards the target with ease. Your unconscious mind is responsible for the "Goal-Getting." The behavioural part, which are the habits, actions, instincts, and emotions that lead you to your destination.
SMART is an acronym meaning that your goal must be Simple, Measurable, Achievable, Realistic, Timely. I lead several workshops on creating SMART goals. This is an art. Do not take it for granted as a natural skill. Based on my experience, 90% of people DO NOT have SMART goals mastered.
Crafting your goal is one thing; however, it will never get done if you don't have the belief that you can do it. The great business leader, Henry Ford, said, "Whether you think you can, or you think you can't--you're right."
In fact, there is no limit on what you can do. The only limits you have are the ones you give yourself.
Don't reinvent the wheel. If you already know someone who has done what you're deciding to achieve then ask.
Get mentoring and coaching to learn from people who have the experience. It will shorten your learning curve and reduce the loss of time, money and energy trying to figure it out on your own. Follow closely, and sure enough, you will achieve the same if not better results.
This is moving forward in spite of your environment.
You may hear people mock you and or disagree with your goal.
You may see people failing or struggling at achieving a similar goal.
You may feel like there is no room for you to accomplish your goal.
Yet, there is an awesome verse from the bible that I love and that rings true in so many philosophical and business spaces:
"Walk by faith and not by sight." (Corinthians 5:7)
Be bold and courageous in your steps with unwavering faith that you can do it.
Begin to reverse engineer the steps that it will take for you to get to your goal.
In your mind, imagine that you have already achieved the goal. Then begin to think "what is the last step that I took to get here." Then from that step, ask yourself again, what did it take to get here? And repeat until you have walked backward from your goal to now.
Reverse engineering allows you to see all the steps, time, money, and energy required to achieve what you want. I walk people through this process in my one on one coaching all the time and alleviates the fear and overwhelm attached to achieving big goals.
When you start to take action on what you want, you will find that your plan has a few flaws. Don't change your goal, but continue to commit to your decision and be flexible with your plan. Maybe you need to get more help and resources to achieve your destination at your appointed time. Perhaps you just need fresh and/or experienced eyes to take a look and determine where your plan can use some tweaking.
In all the getting of your goals, you must consider the laws of your community and most importantly the laws of the universe. For obvious reasons, and in most cases, you don't want to break the laws that have been set by governing bodies in your country, province or business associations. And in a spiritual or philosophical space, using the laws of the universe or your governing faith will help you get to your goals faster.
Although there are debated to be 7 - 21+ universal laws, here are some that I subscribe to. You can find detailed descriptions of these laws all over the web and specifically in this book:
This may sound sinful, but it's not. It's simply having strong perpetual and positive emotion towards the goal that you are looking to achieve.
Great passion is massive energy that your unconscious mind will use to keep you motivated and drive you towards what you want. This is the energy that has people wake up at 4 am, and 5 am every morning to get work done.
Trust me, without it, your dreams will remain fantasies.
Commitment is required for manifesting what you want. The moment you waver from the target, you literally have to start back at one.
It's just like being a pregnant woman. You can't abort a baby and then say, "No, I change my mind! I want my baby back!"
You would have to go through the entire gestation process all over again from the beginning.
Commit and stay to the end until you have given birth to your desires.
Realize that you are interacting with other people especially with the Divine Consciousness; God. Therefore, you will need to take into consideration the relationships you cultivate with other intelligent beings. My suggestion here is to maintain divine love as the best compass for your interactions, that is knowing and feeling loved by the creator and fostering win-win relationships with yourself and all others.
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