At the time of writing this post, there is a lot of buzz around the COVID 19 pandemic, police brutality in black communities, and nursing homes being audited for elderly neglect in Ontario, Canada.
As a personal brand, you must be aware of how engaging in these conversations can affect your business. Many brands don't say anything because of fear of criticism. They decide to ignore the conversation and swipe on. However, you can contribute responsibly by taking into consideration these five perspectives.
I'm very non-confrontational. My name, Cherene, is Arabic for "sweet." I don't like offending people cause I am a "sweet" person. I don't like conflict. However, I do realize how important it is to have a voice in conversations. As an influencer, I am seen as a leader in my community. Whatever your product or service realize that as a business owner, you are a leader because you're in service.
Whether you're leading a corporation or you are a big-time...
Have you been forever stuck working on lead magnets and marketing launch plans to solve all your problems?
It's time to Be Seen as an Expert using Digital Marketing!
In this workshop, you will get:
• Get clear on the big picture of digital marketing for your business: Branding, Marketing, Sales and the "techy stuff!"
• See the complete system that takes all the guesswork out of getting more clients.
It's Time You Get Serious, Fearless and Play Bigger with Your Digital Brand-Marketing!
Are you thinking of starting a side hustle or want to replace your full-time income completely?
In this webinar, we learn the essentials of taking your skills, passions and talents, then flipping them into a business you love.
- Elicit all your skills, talents and passions.
- Learn how to package them up into an excellent service or product for the marketplace.
- Explore business models for growth and distribution.
Watch the webinar to see the possibilities of creating a business and life you love on your terms.
Watch the webinar recording get on the path to:
1. Embodying the confidence required to shamelessly promote and sell your products and services.
2. Using the power of your mind to stay Motivated! Increase your Focus Flow so get more done.
3. An introduction to client generation and communication strategies that bring in quality clients that will easily get excited about your services and buy your services.
1. Mindset - Confidence is a state, emotion and behaviour.
2. Marketing - The structure of what to say and how to say it!
Mindset + Marketing = Confidence to Show Up & Sell in Your Authentic Voice
You can shift from feeling awkward and unqualified to Shameless Self Promotion!
Watch the video and check out our upcoming workshop!
Before I started marketing my personal brand - that is my face, image and likeness on social media - I was scared as heck!
You better betchya that I used logos and stock photos cause I was scared about putting myself out there when I just got started.
Why in the world would I want my high school bullies to still be in touch with me - LOL?
That's the irony of social media. A medium designed to enrich our lives can also be a massive head and heartache.
Aside from having family and friends pondering your every move, dealing with all the flash and glamour can be overwhelming.
Do you ever scroll through social media and leave feeling icky?
Especially in regards to being more present for your business - ever feel like you're not doing enough?
You'll be outworked by the competition?
"My gosh their posts!! They're always more...
I get it.
When you're growing your personal brand, and you start...
What to say? What to say? What to say?
Is that question paralyzing you?
Most coaches don't know how to talk about themselves.
They are so passive with their marketing because they're stuck thinking about how to communicate.
Sometimes they say nothing at all.
There is a lot of fear around annoying people or coming across "too salesy."
And if they are confident, they jump to speaking about how "this product will do wonders."
They use wishy-washy language that sounds nice, but isn't clear - it's confusing.
They talk about their products, their programs, but never really share WHO THEY ARE.
They brush it off like it's not important.
"I don't need a personal brand," they say.
"It's not about me," they say.
If you want to call in more clients, cash and sell more so you can serve more people, you need to get over yourself!
It's time you "Know Thyself." (Socrates)
When you know your unique brand; your unique package of passions, talents, and potentialities, you...
Are you marketing to get clients now or later?
In my mastermind group, a client asked how she can enroll a prospect in the next 2 weeks or less.
I took a look at her current marketing strategy and realized that a lot of her current business activities included strategies that would take 3 - 6 months to see results.
She was shocked when I pointed this out because she needed cash fast!
Internet Marketing and advertising is a great way to generate a stream of clients on demand. I experience it in my own business and the business of those I coach, however, you need to ensure you have all the systems and business structures in place to make that happen.
If you don't have all the systems and processes you need, then you'll need to do some traditional forms of marketing and sales to enroll a client now.
If you want to know how to immediately ramp up your cash flow in the next couple weeks or even days, this is for you.
To get clients now, implement...
The easiest way to achieve your money goal is through taking action on a strategic marketing and sales plan for your business.
Having a marketing and sales strategy will remove the guesswork, overwhelm and fear.
It will also keep you focused and on track, lest the nice shiny objects and "squirrels" come your way.
Read on if you want the know How to Map Out the Next 3 Months to Reach Your Money Goal.
I will be using the Let it Rain Planner for Entrepreneurs as a template.
Like a map, a strategic goal assumes a coordinate of some sort: what, where, when?
These are simple targets to help give us clarity for the next steps in our path.
When creating a marketing plan for your business, you may choose to plan out your year in quarterly 3-month time frames.
Q1: January - March
Q2: April - June
Q3: July - September
Q4: October - December
Pick the start and finish dates of your plan.
Example: September 10 - December 10 of...
If you're a goal-oriented individual looking for the success, prestige, and the acclamation that comes with business advancement, you may be wondering what will get you where you need to go?
You may be dreaming of one day establishing yourself as a leading expert in your field; being interviewed on talk shows, and leading your industry a new horizon.
Dreams are so tangible nowadays as we witness the likes of Oprah, Steve Jobs and many other trailblazers across several industries, transverse new territories and set records that we didn't imagine.
So what is the key to all this influence, impact and income that is being generated by these uber-successful people?
What can you do now to achieve your desires without having to sacrifice your values, relationship or health in the process?
My advice: Stop thinking about everything outside of you.
Stop looking towards a solution, an economy or person to come and bless you with the favour to move up the ranks....