Cherene Francis interviews Amoye Henry on partnering with Black Women Entrepreneurs and the FoundHers Research Project.

FoundHers is a nationwide research study examining the investment and financing options for Black women founders by a team of women researchers. They are mentored by Sandpipers Venture.

Read the Full Article by Amoye Henry: THE HORRIFYING TRUTH ABOUT BEING A BLACK WOMAN FOUNDER IN CANADA 

Click the Button Below to Partner with the FoundHers Research Project

Interview Notes

Cherene Francis:
Hello, everyone, Cherene Francis here. And I'm so excited to have this special guest of mine. She's actually a long time friend of mine. We've known each other since our daycare days when I was three years old. And now she has really evolved as a woman in leadership. She is the co-founder of Pitch Better, a company that seeks to help small business owners, especially women and minorities, build their business, scale their business and get...

By now, you may have realized that you needed to scrap some of your 2020 New Years Day strategies due to the worldwide pandemic and other sensitive issues that have emerged over the past couple of months in March of 2020.

As a digital marketer, it was very tempting to throw in the towel and avoid all the news circulating on social media; however, this isn't smart.

Many great entrepreneurs get a big break or launch highly profitable business ventures during economic hardship.

In this blog, I share what I am doing to ensure success in my business.

Making a Pivot while Mainting My Commitment

Before the global pandemic and quarantine, my business was 50% offline/local and %50 percent online/digital. Now that I am a full-time home-schooling teacher, daycare provider on top of my role as CEO, I needed to make a ton of changes. To accommodate these changes, I have...

A) Reduced calls and meetings

Yes! Contrary to everyone jumping on Zoom, I decided to minimize calls and filter out...

Want more joy, money, and flow in your business and life?

Here are seven vital concepts for a more grounded and peaceful business and life. Self asses and determine which areas you can grow.

1. Mindset 

Open your mind to the abundance of opportunities and possibilities around you. Trust that you have everything you need right now to manifest your desires. Raise your personal brand vibration to connect with the people, businesses, and opportunities you want by shifting your mind and spirit.

2. Personal Branding

Create your brand that authentically expresses who you are and what you have to offer. This is the messaging and story you will use to captivate and serve your audience.

3. Monetization

How will you leverage your brand to make money? I suggest implementing multiple streams of monetization:

• affiliate marketing/direct sales
• consulting/coaching
• teaching/speaking
• digital products
• investing

4. Marketing & Sales - Systems/Strategies

Choose your effective combination...

This is part 2 of this two-part webinar. We review the aspects of Focus (Masculine Energy) and Flow (Feminine Energy) in our businesses.

I also give my response to key questions around.

• Transitioning from your full-time job to entrepreneurship
• Balancing work and life as a mompreneur
• Making time for social media posts
• Mindset techniques to stay focused

For part 1 of this webinar click here.

Instead of thinking “How can I get more clients,” ask yourself
"How can I give to more people."

Instead of "How can I make more money," it should be 
"How can I serve and be equally compensated." 

This simple change in your perspective will give you a refreshing approach to doing business.

It will move you away from the high-performance hustle that our culture praises.

Don't do that.

It will burn you out.

You may be one of two fempreneurs ...

You're tired of the overwhelming hustle and self-sacrificing practices of growing a business. 

or 

You're done overthinking your next move because you're ready to manifest your vision of success confidently. 

Grab your business bestie and exhale as you gracefully walk into a life of RAIN: "Riches. Abundance. Increase. Now!" 

In this two-part webinar, I will paint the possibilities with my "Let it RAIN" philosophy so you can experience more ease, grace, confidence, and clients in your business for total life...

Are you thinking of starting a side hustle or want to replace your full-time income completely?

In this webinar, we learn the essentials of taking your skills, passions and talents, then flipping them into a business you love.

- Elicit all your skills, talents and passions.
- Learn how to package them up into an excellent service or product for the marketplace.
- Explore business models for growth and distribution.

Watch the webinar to see the possibilities of creating a business and life you love on your terms.

She's prim and proper
So righteous and meek.
She won't make a move
'Til it's done to a T.
She shuffles her papers.
She scrolls through her screens.
Checking her facebook and
Liking those memes.
The time keeps on ticking.
The day turns to night.
Another one past,
But it's still "just not right."
Oh, talented one,
Just lead with your heart.
When will you learn
It's okay just to start?

Written By Cherene Francis 

7 Ways to Get Over Perfectionism

Embrace Failure.

Go and publicly announce to everyone, friends, family and colleagues, that you're about to take a leap and there is a very high chance that you'll mess things up. That way, when you do, you can still be right and say, "I told you so!"It's mind trickery for yourself. It lets you feel more in control.

Give Yourself Grace.

You're a human being, and stuff happens. When did you learn that you had to get it right the first time? When you were a baby learning to walk, I'm sure you didn't have to walk on your first try. Why is it that...

Before I started marketing my personal brand - that is my face, image and likeness on social media - I was scared as heck!

You better betchya that I used logos and stock photos cause I was scared about putting myself out there when I just got started.

Why in the world would I want my high school bullies to still be in touch with me - LOL?

That's the irony of social media. A medium designed to enrich our lives can also be a massive head and heartache.

Aside from having family and friends pondering your every move, dealing with all the flash and glamour can be overwhelming.

Do you ever scroll through social media and leave feeling icky?

Especially in regards to being more present for your business - ever feel like you're not doing enough?

You'll be outworked by the competition?

"My gosh their posts!! They're always more...

• longer than yours
• better designed than yours
• with tons more likes and shares than yours."

I get it.

When you're growing your personal brand, and you start...

Are you marketing to get clients now or later?

In my mastermind group, a client asked how she can enroll a prospect in the next 2 weeks or less. 

I took a look at her current marketing strategy and realized that a lot of her current business activities included strategies that would take 3 - 6 months to see results. 

She was shocked when I pointed this out because she needed cash fast! 

Internet Marketing and advertising is a great way to generate a stream of clients on demand. I experience it in my own business and the business of those I coach, however, you need to ensure you have all the systems and business structures in place to make that happen. 

If you don't have all the systems and processes you need, then you'll need to do some traditional forms of marketing and sales to enroll a client now.

If you want to know how to immediately ramp up your cash flow in the next couple weeks or even days, this is for you.

To get clients now, implement...

As soon as the Halloween decorations come down, the Christmas and Holiday Music pops on immediately across culture. This automatically puts you into a time of reflection and sometimes panic about ending your year and getting prepared for the new.  

To help you make the most of  your year, I want to give you Three Tips for Ending the Year Strong and crafting an incredible plan for achieving your goals.

1. Be Transparent with Yourself

Have you been committed to the goals you set for yourself this year?

Make a list of what worked so you can optimize it, as well as brainstorm new ways you can do better.

2. Clean Up and Wrap Up

Get rid of the old journals and reminders of "failure."

You learned your lessons. Let it go and move on.

But don't be too quick to throw in the towel!

Is there any way you can still finish the year with a big bang?

A complimentary coaching call will help you figure out what's possible.

3. Restrategize

Don't just set a goal on a...