By now, you may have realized that you needed to scrap some of your 2020 New Years Day strategies due to the worldwide pandemic and other sensitive issues that have emerged over the past couple of months in March of 2020.

As a digital marketer, it was very tempting to throw in the towel and avoid all the news circulating on social media; however, this isn't smart.

Many great entrepreneurs get a big break or launch highly profitable business ventures during economic hardship.

In this blog, I share what I am doing to ensure success in my business.

Making a Pivot while Mainting My Commitment

Before the global pandemic and quarantine, my business was 50% offline/local and %50 percent online/digital. Now that I am a full-time home-schooling teacher, daycare provider on top of my role as CEO, I needed to make a ton of changes. To accommodate these changes, I have...

A) Reduced calls and meetings

Yes! Contrary to everyone jumping on Zoom, I decided to minimize calls and filter out...

She's prim and proper
So righteous and meek.
She won't make a move
'Til it's done to a T.
She shuffles her papers.
She scrolls through her screens.
Checking her facebook and
Liking those memes.
The time keeps on ticking.
The day turns to night.
Another one past,
But it's still "just not right."
Oh, talented one,
Just lead with your heart.
When will you learn
It's okay just to start?

Written By Cherene Francis 

7 Ways to Get Over Perfectionism

Embrace Failure.

Go and publicly announce to everyone, friends, family and colleagues, that you're about to take a leap and there is a very high chance that you'll mess things up. That way, when you do, you can still be right and say, "I told you so!"It's mind trickery for yourself. It lets you feel more in control.

Give Yourself Grace.

You're a human being, and stuff happens. When did you learn that you had to get it right the first time? When you were a baby learning to walk, I'm sure you didn't have to walk on your first try. Why is it that...

The easiest way to achieve your money goal is through taking action on a strategic marketing and sales plan for your business.

Having a marketing and sales strategy will remove the guesswork, overwhelm and fear.

It will also keep you focused and on track, lest the nice shiny objects and "squirrels" come your way.

Read on if you want the know How to Map Out the Next 3 Months to Reach Your Money Goal.

I will be using the Let it Rain Planner for Entrepreneurs as a template.

1. Pick A Time Frame

Like a map, a strategic goal assumes a coordinate of some sort: what, where, when?

These are simple targets to help give us clarity for the next steps in our path. 

When creating a marketing plan for your business, you may choose to plan out your year in quarterly 3-month time frames.

Q1: January - March

Q2: April - June

Q3: July - September

Q4: October - December

Pick the start and finish dates of your plan.

Example: September 10 - December 10 of...

As soon as the Halloween decorations come down, the Christmas and Holiday Music pops on immediately across culture. This automatically puts you into a time of reflection and sometimes panic about ending your year and getting prepared for the new.  

To help you make the most of  your year, I want to give you Three Tips for Ending the Year Strong and crafting an incredible plan for achieving your goals.

1. Be Transparent with Yourself

Have you been committed to the goals you set for yourself this year?

Make a list of what worked so you can optimize it, as well as brainstorm new ways you can do better.

2. Clean Up and Wrap Up

Get rid of the old journals and reminders of "failure."

You learned your lessons. Let it go and move on.

But don't be too quick to throw in the towel!

Is there any way you can still finish the year with a big bang?

A complimentary coaching call will help you figure out what's possible.

3. Restrategize

Don't just set a goal on a...