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Small Business Planning in a Pandemic - How I am Planning for the Last 6 Months of 2020

By now, you may have realized that you needed to scrap some of your 2020 New Years Day strategies due to the worldwide pandemic and other sensitive issues that have emerged over the past couple of months in March of 2020.

As a digital marketer, it was very tempting to throw in the towel and avoid all the news circulating on social media; however, this isn't smart.

Many great entrepreneurs get a big break or launch highly profitable business ventures during economic hardship.

In this blog, I share what I am doing to ensure success in my business.

Making a Pivot while Mainting My Commitment

Before the global pandemic and quarantine, my business was 50% offline/local and %50 percent online/digital. Now that I am a full-time home-schooling teacher, daycare provider on top of my role as CEO, I needed to make a ton of changes. To accommodate these changes, I have...

A) Reduced calls and meetings

Yes! Contrary to everyone jumping on Zoom, I decided to minimize calls and filter out...

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Ode to the Perfect - 7 Ways to Get Over Perfectionism

 

She's prim and proper
So righteous and meek.
She won't make a move
'Til it's done to a T.
She shuffles her papers.
She scrolls through her screens.
Checking her facebook and
Liking those memes.
The time keeps on ticking.
The day turns to night.
Another one past,
But it's still "just not right."
Oh, talented one,
Just lead with your heart.
When will you learn
It's okay just to start?

Written By Cherene Francis 


7 Ways to Get Over Perfectionism

 

Embrace Failure.

Go and publicly announce to everyone, friends, family and colleagues, that you're about to take a leap and there is a very high chance that you'll mess things up. That way, when you do, you can still be right and say, "I told you so!"It's mind trickery for yourself. It lets you feel more in control.

Give Yourself Grace.

You're a human being, and stuff happens. When did you learn that you had to get it right the first time? When you were a baby learning to walk, I'm sure you didn't have to walk on your first try. Why is it that...

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Get Clients Now vs Get Clients Later

Are you marketing to get clients now or later?

In my mastermind group, a client asked how she can enroll a prospect in the next 2 weeks or less. 

I took a look at her current marketing strategy and realized that a lot of her current business activities included strategies that would take 3 - 6 months to see results. 

She was shocked when I pointed this out because she needed cash fast! 

Internet Marketing and advertising is a great way to generate a stream of clients on demand. I experience it in my own business and the business of those I coach, however, you need to ensure you have all the systems and business structures in place to make that happen. 

If you don't have all the systems and processes you need, then you'll need to do some traditional forms of marketing and sales to enroll a client now.

If you want to know how to immediately ramp up your cash flow in the next couple weeks or even days, this is for you.

To get clients now, implement...

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How to Map Out the Next 3 Months to Reach Your Money Goal

 

The easiest way to achieve your money goal is through taking action on a strategic marketing and sales plan for your business.

Having a marketing and sales strategy will remove the guesswork, overwhelm and fear.

It will also keep you focused and on track, lest the nice shiny objects and "squirrels" come your way.

Read on if you want the know How to Map Out the Next 3 Months to Reach Your Money Goal.

I will be using the Let it Rain Planner for Entrepreneurs as a template.

1. Pick A Time Frame

Like a map, a strategic goal assumes a coordinate of some sort: what, where, when?

These are simple targets to help give us clarity for the next steps in our path. 

When creating a marketing plan for your business, you may choose to plan out your year in quarterly 3-month time frames.

Q1: January - March

Q2: April - June

Q3: July - September

Q4: October - December

Pick the start and finish dates of your plan.

Example: September 10 - December 10 of...

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