At the time of writing this post, there is a lot of buzz around the COVID 19 pandemic, police brutality in black communities, and nursing homes being audited for elderly neglect in Ontario, Canada.
As a personal brand, you must be aware of how engaging in these conversations can affect your business. Many brands don't say anything because of fear of criticism. They decide to ignore the conversation and swipe on. However, you can contribute responsibly by taking into consideration these five perspectives.
I'm very non-confrontational. My name, Cherene, is Arabic for "sweet." I don't like offending people cause I am a "sweet" person. I don't like conflict. However, I do realize how important it is to have a voice in conversations. As an influencer, I am seen as a leader in my community. Whatever your product or service realize that as a business owner, you are a leader because you're in service.
Whether you're leading a corporation or you are a big-time...
Have you been forever stuck working on lead magnets and marketing launch plans to solve all your problems?
It's time to Be Seen as an Expert using Digital Marketing!
In this workshop, you will get:
• Get clear on the big picture of digital marketing for your business: Branding, Marketing, Sales and the "techy stuff!"
• See the complete system that takes all the guesswork out of getting more clients.
It's Time You Get Serious, Fearless and Play Bigger with Your Digital Brand-Marketing!
Are you thinking of starting a side hustle or want to replace your full-time income completely?
In this webinar, we learn the essentials of taking your skills, passions and talents, then flipping them into a business you love.
- Elicit all your skills, talents and passions.
- Learn how to package them up into an excellent service or product for the marketplace.
- Explore business models for growth and distribution.
Watch the webinar to see the possibilities of creating a business and life you love on your terms.
My journey started a couple of years ago when I was sitting on the couch and I realized that I was sick and tired of being sick and tired.
I was so out of shape and overweight I thought, "that's not really how I want to go through life cuz my kids are going to be getting married and I wanted to be able to participate in their wedding ceremony, dancing, that sort of thing.
So I decided to start eating healthy and the weight started coming off which gave me more energy and led to wanting to work out.
And all my friends started recognizing that I lost all this weight and I was working out and doing really well, so I started a Facebook group to post my recipes and secrets.
Before I started marketing my personal brand - that is my face, image and likeness on social media - I was scared as heck!
You better betchya that I used logos and stock photos cause I was scared about putting myself out there when I just got started.
Why in the world would I want my high school bullies to still be in touch with me - LOL?
That's the irony of social media. A medium designed to enrich our lives can also be a massive head and heartache.
Aside from having family and friends pondering your every move, dealing with all the flash and glamour can be overwhelming.
Do you ever scroll through social media and leave feeling icky?
Especially in regards to being more present for your business - ever feel like you're not doing enough?
You'll be outworked by the competition?
"My gosh their posts!! They're always more...
I get it.
When you're growing your personal brand, and you start...
What to say? What to say? What to say?
Is that question paralyzing you?
Most coaches don't know how to talk about themselves.
They are so passive with their marketing because they're stuck thinking about how to communicate.
Sometimes they say nothing at all.
There is a lot of fear around annoying people or coming across "too salesy."
And if they are confident, they jump to speaking about how "this product will do wonders."
They use wishy-washy language that sounds nice, but isn't clear - it's confusing.
They talk about their products, their programs, but never really share WHO THEY ARE.
They brush it off like it's not important.
"I don't need a personal brand," they say.
"It's not about me," they say.
If you want to call in more clients, cash and sell more so you can serve more people, you need to get over yourself!
It's time you "Know Thyself." (Socrates)
When you know your unique brand; your unique package of passions, talents, and potentialities, you...
Twelve spiritual and mindfulness principles that will help you manifest a personal brand, business and lifestyle of success, fulfilment and freedom.
Creating your personal brand, business and life is counterintuitive to the common ideal of the "hustle hard" mentality.
What we will talk about here is how working from a peace of mind and confidence will pull in the opportunities you desire to attract with ease and flow.
And this brings us to our first pillar of Personal Branding - Mindset.
I remember several years ago wishing and obsessing over the potential of having a freelance lifestyle where I work where I want, when I want, how I want, making as much money as I desired. This may sound like a Narcissistic desire. However, this desire was birthed out of a desperate need to care for my mother who was struggling with severe schizophrenia, blindness and out of control diabetes symptoms.
I had grand aspirations,...