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What is Personal Branding? Do You Need One?


What is Personal Branding

Personal branding is just you. You are the brand, and it's the experience that people have when they interact with you. This can be in person, it could be online, on stage, in any general situation, your book, your content, all of that is what people genuinely experience when they're engaging with you. So when we think about this, everyone has their own brand. It's just about whether or not you have a clear brand, if it's intentional and if it reflects what you want it to reflect.


How to Leverage Your Personal Brand

People can use their personal brand and leverage it to promote their business, get more customers and clients, and book more opportunities like speaking engagements. Maybe you want to be seen or known in your industry; maybe you also want to have more of a portfolio for your career track. This is all that you can do with personal branding. You want to get clear on what is your visual strategy. You also want to know what your...

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Personal Branding vs Business Branding - Should I Use My Name?

Choosing a business name is fundamental to your business operation. It's important for your brand awareness and everything you do in marketing going forward. I've helped many business owners and entrepreneurs make this decision on whether to use their personal name or a trading name and now it's your turn.


What is Your Vision?

What do you plan to do with your business? Are you going to sell it eventually? Is it something that is going to be consistent? Do you have multiple businesses? What is your vision? Because this is going to help guide you in making a choice.

You should use your personal name if you are a lifestyle brand or a service professional. What I mean by lifestyle brand is someone that is selling something that contributes to a lifestyle. It might be products, health products, things that make life easier, lipstick, makeup, fashion, anything related to lifestyle. Whether you're a service professional or in direct sales, network marketing, those types of things,...

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DIY Personal Branding Tips to Attract Big Clients

What if you could attract bigger clients that could pay you a lot more upfront? 5,000, 10,000, 15, 20,000 plus? I've helped so many coaches, consultants, and service professionals attract high-end clients, and now it's your turn.


Tip #1. Take the Brand Personality Style Quiz

This quiz is an excellent start for you to get a sense of your brand attraction factor. Find out your brand personality, the values, the colors, designs, and styles that suit you best. When you're in alignment with your brand persona, you will find that it's easier to build rapport and attract the clients that are best for you. 


Tip #2. Brand Style Shoot

Put together a photoshoot that shows the best of who you are in your work element. No more stock photos representing you. Showcase the real you. You want to begin to let your energy attract whoever it is that you're looking to target.



Tip #3. Refresh Your Website

If your website looks like you designed it, then that's a problem....

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7 Steps to Build a Personal Brand in 2020 POST COVID 19

Wondering how you can grow your personal brand during these post-pandemic times? Well, here are seven essentials to growing your personal brand in 2020 and beyond on social media. I've helped six and seven-figure personal brands grow online. Now it's your turn, so let's get started. Essential step number one is to know your brand values.


Step 1: What Are Your Brand Values

You need to understand that your values as they are going to drive all of your activities online. It will help you know what you're going to stand for and what conversations you're going to engage in. For example, are you about world peace? Do you like to see people develop? Are you big on advocating for animals, health? What are your brand values? Why do you do what you do? You're going to want to get clear on this for the next steps.


Step 2: Types of Conversations

Now determine the types of conversations you want to engage in on social media. Are you going to talk about politics, social economics?...

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Planning a Personal Branding Photoshoot Tips + Poses for Great Photos

Ready to revamp your brand with brilliant personal branding photos? You are going to learn how to produce your own branding photoshoot and take great photos. I have helped many coaches, consultants, thought leaders, and professionals brand themselves through photography. Now it's your turn!

There are three phases to producing your photoshoot. There's pre-production, the photoshoot day, and post-production.


Phase 1: Pre-production

Take the Brand Personality Test

Preparing for your photoshoot. The first thing that I highly recommend you do is to take the brand personality style quiz. When you take this quiz, you're going to be prompted to getting a unique guide just for you. It's based on your interests, values, and what you gravitate to and what's most authentic to your brand persona. This will give you advice on things like what are the colors, what's the look and feel that works best with who you are authentic. You can use this advice to guide your photographer and planning...

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One Page Personal Brand Website

Once you know your brand message, your personality brand style, and you have personal branding photos you can begin to put together a one page website.

A one-page website can make things a lot easier to navigate for your readers. This type of website has a distinct advantage in that it is optimized for mobile.

Mobile usage is increasing, so this is an important point to consider.

But there are few other advantages. The one-page website allows you to tell a story while controlling the order in which people see your content. In a traditional website, people can bounce around and browse.

This isn’t always good for freelancers, entrepreneurs, and people who rely heavily on their personal brand. They have a strong need to tell their story in a linear way. It’s essential for their brand.

One-page websites also allow you to focus on the image. Every time you click on a new page, the images have to load. If you want to share your story with a lot of images, then consider a...

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How Long does it Take to see More Followers, Leads and Sales


How long does it take to see results after implementing a personal branding strategy website and social media and the marketplace?

I thought this was a great question

you're going to want to know how long it's going to take to see a return on your investment

After you've invested time, money, and energy, in terms of getting photography done,

getting your website refreshed,

your social media rebranded,

and starting to get other people,

maybe social media managers to help you.


So How Long Does It Take?

This is how long it takes.

To establish your personal brand, it takes at least six months.

I would say from the time you repeatedly start, over and over and over, engaging on social media and showing up online via video,

It usually takes at least six months to see a significant difference.

This varies depending on where you were when you started.

Some people start and relaunch their personal brand to a preexisting audience.

For example, if you already have followers, if you...

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Personal Branding & Political Social Media Posts

At the time of writing this post, there is a lot of buzz around the COVID 19 pandemic, police brutality in black communities, and nursing homes being audited for elderly neglect in Ontario, Canada.

As a personal brand, you must be aware of how engaging in these conversations can affect your business. Many brands don't say anything because of fear of criticism. They decide to ignore the conversation and swipe on. However, you can contribute responsibly by taking into consideration these five perspectives.

1) Personal Brands are Leaders

I'm very non-confrontational. My name, Cherene, is Arabic for "sweet." I don't like offending people cause I am a "sweet" person. I don't like conflict. However, I do realize how important it is to have a voice in conversations. As an influencer, I am seen as a leader in my community. Whatever your product or service realize that as a business owner, you are a leader because you're in service.

Whether you're leading a corporation or you are a big-time...

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Digital Marketing for Service Professionals - Be Seen, Heard & Recognized


Have you been forever stuck working on lead magnets and marketing launch plans to solve all your problems?

It's time to Be Seen as an Expert using Digital Marketing!

In this workshop, you will get:

• Get clear on the big picture of digital marketing for your business: Branding, Marketing, Sales and the "techy stuff!"

• See the complete system that takes all the guesswork out of getting more clients.

It's Time You Get Serious, Fearless and Play Bigger with Your Digital Brand-Marketing!

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Start and Grow Your Side Hustle - How to Make Money with Your Skills, Passions & Talents


Are you thinking of starting a side hustle or want to replace your full-time income completely?

In this webinar, we learn the essentials of taking your skills, passions and talents, then flipping them into a business you love.

- Elicit all your skills, talents and passions.
- Learn how to package them up into an excellent service or product for the marketplace.
- Explore business models for growth and distribution.

Watch the webinar to see the possibilities of creating a business and life you love on your terms.


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